Meet Green Growth Advisory
We're building the leading technology platform for advisory work, connecting thousands of professionals with companies building and managing their advisory boards on Green Growth Advisory.
Welcome to Green Growth Advisory: Nurturing Success in the Plant-Based Sector
At Green Growth Advisory, we're more than just a team of experts; we're pioneers at the intersection of sustainability and business innovation. Our mission is to empower plant-based entrepreneurs and advisors with the tools, knowledge, and support they need to thrive in today's dynamic market.
Founded on the principles of ethical entrepreneurship and environmental stewardship, we believe in creating a world where business growth and sustainability go hand in hand. Our team, led by seasoned professionals with deep roots in technology, plant-based lifestyles, and strategic business development, is dedicated to guiding you through every step of your green business journey.
Whether you're a startup looking to make your mark or an established business aiming to scale sustainably, we're here to help you cultivate success.
Join us in our commitment to shaping a greener, more prosperous future. Let's grow together.
Meet The Team
Bryan
A Vanguard in Green Growth and Plant-Based Innovation
Bryan stands at the forefront of the Green Growth movement, expertly bridging the worlds of technology and plant-based business. His journey is marked by a keen eye for opportunity, a talent for fostering meaningful collaborations, and a knack for transformative thinking. These skills have made him an invaluable guide for leaders traversing the intricate landscape of plant-based entrepreneurship.
His professional saga began at tech behemoths like IBM and Xerox, where he honed his technological acumen. This foundation paved the way for a seamless transition into the plant-based sector, driven by a deep commitment to sustainable and ethical business practices. As a Chief Technology Officer (CTO) for organizations such as the telehealth pioneer MDLIVE, Bryan mastered the art of melding technology with strategic business goals.
Bryan's journey took a more personal turn 13 years ago when he embraced a plant-based lifestyle. This transformation fueled his passion for the sector and led him to become a leading voice in the community. He founded 'Real Men Eat Plants' and hosts the 'Plant Based On Fire' podcast, platforms where he shares insights, experiences, and advocates for a plant-forward lifestyle.
His role as a business counselor and fractional CTO in the Charlotte area further solidified his reputation as a versatile and insightful business mentor. Bryan's approach is holistic; he not only aids businesses in scaling but also instills the importance of value-driven leadership and nurturing a culture that resonates with the plant-based ethos.
Today, Bryan is more than an advisor; he's a mentor, a thought leader, and an inspiration to those aspiring to make a difference in the green economy. His journey is a testament to the power of aligning personal values with professional expertise.
Igor
Igor Gorlatov is a distinguished figure in the business coaching and advisory realm, renowned for his profound expertise and innovative contributions. As the Founder of Traction5 and Advisory5, Igor has revolutionized the way startups and established businesses access guidance and growth strategies. His entrepreneurial journey began in Minsk, Belarus, where he successfully managed Tanix Group, a digital marketing firm, and excelled as the Program Director for an international MBA program. Igor's prowess in conflict management and negotiations was finely honed during his tenure as an interpreter for prestigious global organizations such as the World Bank, the UN, and WHO.
In 2016, Igor relocated to Charlotte, where he quickly became a vital contributor to the local entrepreneurial ecosystem. His leadership in team mentorship at Innovate Charlotte and his co-founding of Traction5, a groundbreaking SaaS platform, have significantly impacted businesses in the region, including notable entities like CRVA, Accrue Partners, and Camp North End. His executive coaching prowess, highlighted through engagements with industry leaders like Databricks, Reltio, and Celgard (a subsidiary of AsahiKasei), underscores his commitment to driving business success.
Igor's vision for Traction5 and Advisory5 is not just about offering coaching services; it's about creating a dynamic platform that fuels growth and innovation. His approach, characterized by a results-oriented philosophy and a keen focus on strategic partnerships, has been integral in shaping the platform's direction. Traction5 stands as a testament to Igor's dedication to empowering startups and businesses with customized advisory solutions, ensuring they receive the right guidance to navigate complex business landscapes.
Paul
Paul was born in Detroit and has lived in West Bloomfield since 1971. In May of 2013, he was diagnosed with Heart Disease. His cardiologist gave him two options: bypass surgery or try “Plant Based Nutrition” (PBN). After meeting with Dr. Caldwell Esselstyn, he decided to try “Plant Based Nutrition”. After just 3 weeks his angina disappeared. His cholesterol levels dropped from 350 to 92and he lost 75 pounds in 4 months and have kept it off. He feels great! Paul promised himself that when he felt better he would put together a support group to help others.
He contacted Dr. Joel Kahn, who agreed to assist him on the journey. In February of 2014, he held his first Plant Based Nutrition Support Group (PBNSG) meeting and 123 people attended! Today, PBNSG has over 150k connections. They have started many outreach programs that are always educational and Plant Based. PBNSG has completed working on curriculum change with Medical Students at Wayne State, Eastern Michigan , Oakland University, Michigan State Universities and the University of Michigan medical school. Held classes for local doctors to learn about the benefits of nutrition before pills or procedures called Doctors Teaching Doctors. Received a sponsorship from Henry Ford Health Systems.
Today, they are the only National Plant Based Support Organization. PBNSG has a 80+ page manual called “Healthier Together”. Paul is now embarking on the creation of an alliance called SAGE CIRCLE ALLIANCE. Bringing organizations and individuals that are liked minded together to create a louder voice. For more information go to www.pbnsg.org and become a member. If you are interested in his newest venture email him at paul@pbnsg.org.
Our Values
Sustainability
We believe in creating a world where every business decision is made with the environment in mind.
Innovation
Pushing boundaries and thinking outside the box is in our DNA.
Collaboration
Together, we achieve more. Collaboration is at the heart of everything we do.
